10% of E-Commerce Sites Have Product Descriptions That Are Insufficient for Users’ Needs
Baymard published their research on ecommerce product descriptions and it’s important to make sure your descriptions are up to snuff.
Don’t let the 10% in the headline make you think you’re not impacted, that number is based on their review of the “largest e-commerce sites”. I would bet the majority of Shopify stores are also insufficient.
Elements of Customer Development You Control
Kevin Hillstrom makes a case for how much control you have over customer development. If you’re not getting repeat customers or your customer development is falling flat, there’s a good chance you’re overlooking many improvements you could be making.
Track down which customer cohorts perform the best
Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help you compare how your customers change over-time and spot new trends.
My articles this week
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