Shopify Dispatch Issue #285 – Insufficient product descriptions, Elements you control

10% of E-Commerce Sites Have Product Descriptions That Are Insufficient for Users’ Needs

Baymard published their research on ecommerce product descriptions and it’s important to make sure your descriptions are up to snuff.

Don’t let the 10% in the headline make you think you’re not impacted, that number is based on their review of the “largest e-commerce sites”. I would bet the majority of Shopify stores are also insufficient.

Elements of Customer Development You Control

Kevin Hillstrom makes a case for how much control you have over customer development. If you’re not getting repeat customers or your customer development is falling flat, there’s a good chance you’re overlooking many improvements you could be making.

Track down which customer cohorts perform the best

Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help you compare how your customers change over-time and spot new trends.

My articles this week

Find what percentage of customers reorder in a time frame

Average Order Value dropping in repeat orders

Marketing optimizations and patience

Detailed customer cohort information for Shopify stores

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

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