Loyal Buyers Decay, Too

The title of Kevin Hillstrom’s article serves as a stark reminder that customer loyalty is temporary unless you keep working at it.

Analyze your customer’s behaviors before they defect

Your customers aren’t yours forever. One might have defected today, never to be seen again.

You need to analyze your customer behavior so you can reach them before they defect.

My articles this week

But will you do it?

Snacking your way to a better converting Shopify store

The art of changing a customer’s behavior with triggers

Designing a data analysis to remove risk

Eric Davis