What's a good conversion rate for Shopify?
Ilana Davis writes about conversation rates in Shopify and how you might be missing the point.
7 ways to repurpose your social media content into email marketing
Denise Langenegger shows how to use social media to build marketing emails. It's a good idea given how much better email marketing converts to sales.
Analyze your customer's behaviors before they defect
Your customers aren't yours forever. One might have defected today, never to be seen again.
You need to analyze your customer behavior so you can reach them before they defect.
My articles this week
How attention melts the snow
An ACME catalog of customer segmenting options
Run a sale next week in your Shopify store
Start conversations with your customers to find improvements