Shopify Dispatch Issue #282 - Buttons for variants, SEO keyword research

Buttons prove to be a better shopping experience

Ilana Davis shares an example of how to make selecting variants easier on product pages. This simple change can help improve conversions, misorders, and customer service.

SEO: Keyword Research for Product Content

When creating product pages much of your success with SEO rests on your content. Armando Roggio shows how to find relevant keywords to add to your product content to help it perform better and attract more organic traffic.

Analyze your customer's behaviors before they defect

Your customers aren't yours forever. One might have defected today, never to be seen again.

You need to analyze your customer behavior so you can reach them before they defect.

My articles this week

Half your products sell less than the average

Create timely marketing campaigns ahead of time

How extra shipping communication saved my day and seven trees

Cutting down problems to make room for growth

Eric Davis

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