Shopify Dispatch Issue #281 - Long-term customer relationships, Easy alt text

Want Repeat Customers? Foster Long-term Relationships

Pamela Hazelton goes beyond discounts and free shipping and writes up several ideas to boost long-term customer loyalty, all around making the customer's life and experience just a bit better.

What is alt text and why do I care?

Too often I see Shopify stores ignoring or filling in generated data into their image alt text and then asking why their SEO isn't improving. Ilana Davis describes the best way to use image alt text that can help your SEO and also end up improving conversions.

This works amazing in emails because many systems can block images meaning readers will only see the alt text.

Analyze your customer's behaviors before they defect

Your customers aren't yours forever. One might have defected today, never to be seen again.

You need to analyze your customer behavior so you can reach them before they defect.

My articles this week

Be clear on why customers should come back to your Shopify store

1 Risk: how to protect your Shopify store from failed projects

Use your off-season to invest in assets for the busy season

Finding which customers are active and spending the most with your Shopify store

Eric Davis

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