Want Repeat Customers? Foster Long-term Relationships
Pamela Hazelton goes beyond discounts and free shipping and writes up several ideas to boost long-term customer loyalty, all around making the customer’s life and experience just a bit better.
What is alt text and why do I care?
Too often I see Shopify stores ignoring or filling in generated data into their image alt text and then asking why their SEO isn’t improving. Ilana Davis describes the best way to use image alt text that can help your SEO and also end up improving conversions.
This works amazing in emails because many systems can block images meaning readers will only see the alt text.
Analyze your customer’s behaviors before they defect
Your customers aren’t yours forever. One might have defected today, never to be seen again.
You need to analyze your customer behavior so you can reach them before they defect.
My articles this week
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