Shopify Dispatch Issue #286 – Customer Development

Customer Development

Keven Hillstrom shares some examples of how businesses use their products for customer development and build up loyalty. All without having to heavily discount.

Track down which customer cohorts perform the best

Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help you compare how your customers change over-time and spot new trends.

My articles this week

Try one thing, try another thing, just keep on trying

Measure, tweak, and keep the winners

How RFM is used by the Customer Grid to segment customers into behavior groups

Why you want to save historic data for later

Eric Davis

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Learn how in the Shopify Dispatch.

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