Shopify Dispatch Issue #299 – Shop Pay installments, Google, Facebook, iOS and email marketing

Shop Pay updates

Shopify has updated Shop Pay to launch installment payments in the US and with more details about their integrations with Facebook and Google Shopping.

Apple’s iOS 15 Will Change Email Marketing

Apple is continuing to improve its privacy features in iOS and in an update later this year, email marketing will now be impacted. The best thing to do is to stop using email open rates as they are notorious for being poor at measuring customer behavior.

Track down which customer cohorts perform the best

Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help you compare how your customers change over-time and spot new trends.

My articles this week

Spending the time to get the process right

Activities vs assets

Tomato envy and measuring your own results

Giving discounts to your best repeat customers

Eric Davis

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