Shop Pay updates
Apple’s iOS 15 Will Change Email Marketing
Apple is continuing to improve its privacy features in iOS and in an update later this year, email marketing will now be impacted. The best thing to do is to stop using email open rates as they are notorious for being poor at measuring customer behavior.
Track down which customer cohorts perform the best
Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help you compare how your customers change over-time and spot new trends.
My articles this week
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