Shopify Dispatch Issue #304 – Shopify Inbox, Mobile conversion rates

Introducing Shopify Inbox: Easily Manage Conversations So You Can Turn More Browsers Into Buyers

Shopify has merged Shopify Ping and Shopify Chat into a new product, Shopify Inbox. This could eventually replace the need to have other live chat and messaging apps on your store.

Why are mobile conversion rates usually lower than desktop?

Ilana Davis writes about why mobile conversions tend to be lower than desktop.

With a lot of the privacy and do-not-track changes coming to browsers and mobile apps, it’s going to become harder and harder to track people across devices. You’re going to want to make it easy for someone to buy on any device in the future.

Analyze your customer’s behaviors before they defect

Your customers aren’t yours forever. One might have defected today, never to be seen again.

You need to analyze your customer behavior so you can reach them before they defect.

My articles this week

Overselling and upsetting customers

The first purchase matters

Giving away too much revenue due to a segmenting mistake

From 3 to 16,000. Be prepared for excess

Eric Davis

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Learn how in the Shopify Dispatch.

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