The Current State of Homepage UX - 8 Common Pitfalls
Baymard published part of their homepage evaluations from their research. There's a lot of good advice in here that can help most Shopify stores.
Customer Development Example: Birds Aren't Real
Kevin Hillstrom shares an example of a welcome program that makes it easy to talk about the brand.
Track down which customer cohorts perform the best
Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help you compare how your customers change over-time and spot new trends.
My articles this week
Why should your customers come back to your store?
What to do when things grow like weeds
How the First Product Analysis report shows customer behavior
Focus on email driving purchases and not list-building