Google's Review Snippets severely impacted by recent Google algorithm changes
Ilana Davis writes about how Google made a mistake at the end of July resulting in the loss of almost all Review Rich Results. Luckily Google ended up fixing it after a few days and it sounds like most sites recovered.
This is a stark reminder that parts of your marketing channels are outside your control and there's nothing you can do about it.
Analyze your customer's behaviors before they defect
Your customers aren't yours forever. One might have defected today, never to be seen again.
You need to analyze your customer behavior so you can reach them before they defect.
My articles this week
Not rushing the results can create a better outcome
Defection risk from product changes
Data is important when making changes to your Shopify store
Was that an unusually good period or are things getting better?