Shopify Dispatch Issue #316 – Multi-currency problems, Shopper retention

The multi-currency SEO issue plaguing Shopify stores but no one is talking about

Ilana Davis shares how Shopify’s multi-currency and international domains is causing SEO and advertising problems for non-US merchants. This has been an issue for years but Ilana’s done the leg-work to bring all of the resources into one resource now.

10 Things You Can Do Today To Retain Black Friday Customers

Melissa Ho shares ideas you can use to improve conversions and retention. Though targeted at Black Friday, all of these can be used anytime of the year. Some will require a bit of setup so if you’re interested, make sure to budget time soon for them.

Track down which customer cohorts perform the best

Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help you compare how your customers change over-time and spot new trends.

My articles this week

Even the best marketers forget about retention

Find which products to promote or ignore by using your Repeat Purchase Rate as a hurdle rate

Discovering which products bring back the most repeat customers

Most valuable 80/20 customer segments for your Shopify store

Eric Davis

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Learn how in the Shopify Dispatch.

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