Shopify Dispatch Issue #364 - Customer retention marketing, Peak acquisition time

Ecommerce Customer Retention Marketing: How to Use Emails, Loyalty Programs & Communities to Improve Retention

Elise Dopson writes how to measure and improve customer retention through marketing. Targeting large Shopify stores, there are ideas that can be used or simplified for any store size.

Peak Acquisition Time

Kevin Hillstrom reminds us that right now is the peak acquisition time. Customers acquired now might perform better than ones acquired during the holidays.

Start noticing seasonal spikes in customer behavior

Cohort reports let you detect seasonal spikes as well as long-term retention cycles. Repeat Customer Insights can automatically create cohorts for your Shopify store, going back to your very first order.

My articles this week

Take care of deferred maintenance in your Shopify store now, before you get busy

Adopt automation slowly in your Shopify store

Have your new customers help you out of an economic downturn

Deciding when to pull a product

Eric Davis

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