Ecommerce Customer Retention Marketing: How to Use Emails, Loyalty Programs & Communities to Improve Retention
Elise Dopson writes how to measure and improve customer retention through marketing. Targeting large Shopify stores, there are ideas that can be used or simplified for any store size.
Peak Acquisition Time
Kevin Hillstrom reminds us that right now is the peak acquisition time. Customers acquired now might perform better than ones acquired during the holidays.
Start noticing seasonal spikes in customer behavior
Cohort reports let you detect seasonal spikes as well as long-term retention cycles. Repeat Customer Insights can automatically create cohorts for your Shopify store, going back to your very first order.
My articles this week
Take care of deferred maintenance in your Shopify store now, before you get busy
Adopt automation slowly in your Shopify store
Have your new customers help you out of an economic downturn
Deciding when to pull a product