Shopify Dispatch Issue #363 – First-party customer data, Chat with Shop App customers

Holiday Season First-Party Data: Why You Should Start Collecting Customer Data Now

Holly Stanley writes about collecting and using first-party data to better understand how your holiday (and everyday) customers are behaving.

New: Chat with customers in the Shop App

Shopify has updated Shop App and Shopify Inbox so you can chat with customers using the Shop app.

Retain the best customers and leave the worst for your competitors to steal

If you’re having problems with customers not coming back or defecting to competitors, Repeat Customer Insights might help uncover why that’s happening.

Using its analyses you can figure out how to better target the good customers and let the bad ones go elsewhere.

My articles this week

Invite non-Shopify accounts to Repeat Customer Insights

Drawing past customers back to your Shopify store to order again

Assume all of your Shopify customers started out loyal

Up-front planning to save the basil

Eric Davis

Use cohorts to find out who the best customers are in your Shopify store

Repeat Customer Insights icon

Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.

Install Repeat Customer Insights for Shopify