Holiday Season First-Party Data: Why You Should Start Collecting Customer Data Now
Holly Stanley writes about collecting and using first-party data to better understand how your holiday (and everyday) customers are behaving.
New: Chat with customers in the Shop App
Shopify has updated Shop App and Shopify Inbox so you can chat with customers using the Shop app.
Retain the best customers and leave the worst for your competitors to steal
If you’re having problems with customers not coming back or defecting to competitors, Repeat Customer Insights might help uncover why that’s happening.
Using its analyses you can figure out how to better target the good customers and let the bad ones go elsewhere.
My articles this week
Use cohorts to find out who the best customers are in your Shopify store
Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.