Do accessibility apps really work on Shopify
As easy as Shopify apps are to install, most of them take effort to get results. Especially apps that have to work deeply to correct your theme code like accessibility apps.
Ilana Davis writes about how accessibility apps don't really solve the accessibility problem and could be painting a target on your back.
How to Identify and Increase Repeat Customers
Vivian Tejeda wrote an introduction to repeat customers geared towards retail/POS stores. They cover a lot of the fundamentals (e.g. what is a repeat customer, why you want them) along with some suggestions for in-person shopping.
Retain the best customers and leave the worst for your competitors to steal
If you're having problems with customers not coming back or defecting to competitors, Repeat Customer Insights might help uncover why that's happening.
Using its analyses you can figure out how to better target the good customers and let the bad ones go elsewhere.
My articles this week
Planning two seasons ahead to avoid rushing and missed deadlines
Before starting any loyalty program, identify who your best customers are
Measuring the impact of customer acquisition sources on their likelihood of repeat orders
Measuring which new customers should be placing their second order soon