Shopify Dispatch Issue #370 – Discounting, Future of personalization

Discounts and Promotions

Kevin Hillstrom writes about how discounts are a tax you pay for being unremarkable and how you can get trapped by them.

The Future of Personalization and How to Get Ready For It

Holly Stanley goes over trends with personalization including ways to balance customer privacy with having them opt-in their own data.

Measure your customer loyalty

If you’d like to have your customers analyzed, segmented, and then explore specific advice on how to build their loyalty, Repeat Customer Insights can do all of that for you.

My articles this week

Leaking new customers out of your funnel

Figure out if your store and products are sticky or if they lose customers

Use a complaining customer to improve your Shopify store

Customer segmenting is the bedrock of effective marketing personalization

Eric Davis

Use cohorts to find out who the best customers are in your Shopify store

Repeat Customer Insights icon

Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.

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