Discounts and Promotions
Kevin Hillstrom writes about how discounts are a tax you pay for being unremarkable and how you can get trapped by them.
The Future of Personalization and How to Get Ready For It
Holly Stanley goes over trends with personalization including ways to balance customer privacy with having them opt-in their own data.
Measure your customer loyalty
If you'd like to have your customers analyzed, segmented, and then explore specific advice on how to build their loyalty, Repeat Customer Insights can do all of that for you.
My articles this week
Leaking new customers out of your funnel
Figure out if your store and products are sticky or if they lose customers
Use a complaining customer to improve your Shopify store
Customer segmenting is the bedrock of effective marketing personalization