Issue #390 - March 15th, 2023
Connect Google Analytics 4 with Shopify
Google Analytics 4 has finally come to Shopify and Ilana Davis has written a guide to get Shopify talking to GA4.
Easily Extend your Theme with Custom CSS
Shopify is adding a way to add custom CSS to your theme without editing the theme's file. This should make upgrades and customizations much easier for everyone.
Track down which customer cohorts perform the best
Different groups of people behave differently. Repeat Customer Insights creates cohort groups for you automatically to see how your customers change over time and spot new behavior trends.
My articles this week
Correctly configured cohorts should accommodate refunds smoothly
How refunds can skew Shopify reports
For the quickest payoff, focus on the 1st-to-2nd Customer Purchase Latency
How Customer Purchase Latency takes the guesswork out of scheduling marketing