Issue #389 - March 8th, 2023
Loyalty Program Expectations
Kevin Hillstrom writes about how they evaluate loyalty programs and why those programs might not be profitable after accounting for program costs.
Check broken links without using another Shopify App
Ilana Davis shares how she checked and fixed broken links using free tools instead of paying for a Shopify app.
Track down which customer cohorts perform the best
Different groups of people behave differently. Repeat Customer Insights creates cohort groups for you automatically to see how your customers change over time and spot new behavior trends.
My articles this week
Use quality tools to give you the answers you need
Analyze how your customer base changes over time to find hidden trends
How different AOV meanings teach you new things about your customers
Coping with unintended consequences