Issue #388 - March 1st, 2023
Online / Store Relationships
Kevin Hillstrom writes about how customers have preferences for where they buy from you and how you need to adapt your marketing to account for that.
Upcoming changes to Asset API approval scope
While full of technical jargon, Shopify has announced that by April 2024 apps will no longer be able to edit Shopify themes (with some app categories given exceptions). This means a lot of apps will be forced to change their code and require merchants to manually add code.
It's a step-forward in some cases (protect theme code) but a major step back in customizing stores.
Track down which customer cohorts perform the best
Different groups of people behave differently. Repeat Customer Insights creates cohort groups for you automatically to see how your customers change over time and spot new behavior trends.
My articles this week
February is the troublemaker of the year
Retaining the best customers requires defining what makes them the best
Make your customer loyalty easy to measure with RFM
Don't damage customer loyalty before they even buy