Shopify Dispatch Issue #387 - Merchandise solar system, Grow repeat buyers

Issue #387 - February 22nd, 2023

Merchandise/Category Solar System

Using the analogy of the solar system, Kevin Hillstrom describes how merchandise categories influence each other.

9 Ways to Grow Repeat Buyers

Pamela Hazelton list different ways to grow repeat buyers using a variety of techniques.

Track down which customer cohorts perform the best

Different groups of people behave differently. Repeat Customer Insights creates cohort groups for you automatically to see how your customers change over time and spot new behavior trends.

My articles this week

Use your projects to test new ideas

Use customer lifetime as your customer retention metric

Use Repeat Purchase Rate to predict a cohort's future ordering

How different lookback periods can really change how loyal repeat customers are measured

Eric Davis

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