Issue #387 - February 22nd, 2023
Merchandise/Category Solar System
Using the analogy of the solar system, Kevin Hillstrom describes how merchandise categories influence each other.
9 Ways to Grow Repeat Buyers
Pamela Hazelton list different ways to grow repeat buyers using a variety of techniques.
Track down which customer cohorts perform the best
Different groups of people behave differently. Repeat Customer Insights creates cohort groups for you automatically to see how your customers change over time and spot new behavior trends.
My articles this week
Use your projects to test new ideas
Use customer lifetime as your customer retention metric
Use Repeat Purchase Rate to predict a cohort's future ordering
How different lookback periods can really change how loyal repeat customers are measured
Eric Davis