Issue #386 - February 15th, 2023
Shopify's Winter '23 Edition
The big news of the week is Shopify's release of their Winter '23 Edition. It includes many new features and improvements, some already released and some forthcoming.
Highlights that caught my eye are the AI-generated product descriptions (still not as good as hand-tailored ones but might be good-enough), better marketing attribution (hopefully with an API for apps to add-on to), and Shop Cash advertising campaigns.
They are also removing or converting a bunch of customization features in the future (e.g. Shopify Scripts, checkout.liquid), so you'll want to dig into the details before this summer if you've heavily customized your store.
Promote products that create your best customers
When it's time to run a promotion, how do you pick the products to feature? Best sellers are okay but wouldn't it better to promote the products that crate the best customers? Repeat Customer Insights will analyze your product and buyer behavior to show which products and variants lead to the highest quality customers.
My articles this week
The bitterness of losing long-term customers
Use your low-quality customers to better understand your loyal customers
Track your Repeat Purchase Rate as you work on customer retention
Test customer improvements well in advance