Issue #385 - February 8th, 2023
How to ace returns management with Shopify
Shopify has released a customer self-service returns feature. Though basic for now, this should really help cut the cost of processing returns.
Now launched: New customer accounts
They've also simplified how customers create new accounts which will reduce friction and open up a lot of possibilities for returning customers.
Promote products that create your best customers
When it's time to run a promotion, how do you pick the products to feature? Best sellers are okay but wouldn't it better to promote the products that crate the best customers? Repeat Customer Insights will analyze your product and buyer behavior to show which products and variants lead to the highest quality customers.
My articles this week
Confusing customers with your subject lines
Ending a customer loyalty program
Measuring customer lifetimes
A well-crafted second order email to improve customer retention