Changes to Shopify's 2023 Plan Pricing
The big news of the week is changes to Shopify's pricing with increases of around 30% to every plan.
Kevin, You Don't Get It
Kevin Hillstrom compares two different ways to sell a product: create a better product or play games with an average product.
Promote products that create your best customers
When it's time to run a promotion, how do you pick the products to feature? Best sellers are okay but wouldn't it better to promote the products that crate the best customers? Repeat Customer Insights will analyze your product and buyer behavior to show which products and variants lead to the highest quality customers.
My articles this week
Use February to kick-off the long-term projects
Does a loyalty program make sense for your Shopify store?
Measure your per-customer retention costs
The curse of discounting in your abandoned cart emails