Improved backup shipping rates to avoid blocked checkouts
Shopify can now display backup shipping rates in checkout if your primary shipping app is too slow or offline. This could be a useful option to reduce cart abandonment but you might want to review Shopiy's rates to make sure they're in-line with your actual rates.
Three different ways to develop interest in a product line
Kevin Hillstrom contrasts three different ways to develop interest in your products:
Promote products that create your best customers
When it's time to run a promotion, how do you pick the products to feature? Best sellers are okay but wouldn't it better to promote the products that crate the best customers? Repeat Customer Insights will analyze your product and buyer behavior to show which products and variants lead to the highest quality customers.
My articles this week
Inflation eroding growth metrics
Non-financial rewards for your most loyal customers
Develop samples to give away to new and repeat customers
Work with your business cycles instead of against them