Shopify Dispatch Issue #409 - Profit profiles, Marketing campaign metrics

Issue #409 - July 26th, 2023

Profit Profiles

How many repeat orders and how much profit you capture has a huge impact on your performance. Kevin Hillstrom outlines three example profit profiles and shows how different paybacks can change what acquisition options you have.

Introducing new ways to optimize your marketing campaigns

Shopify has added more detailed metrics to their marketing campaign reports.

Find patterns in customer behavior

You don't have to be in the dark when it comes to your customers. Using their existing behavior, Repeat Customer Insights shows you patterns and optimization potential for Shopify stores, leading to more and better repeat customers.

My articles this week

Use a regular schedule to stay ahead of problems

Let your customer segmenting system do the hard work

Analyze customer cohorts by their running totals

Order sequencing for a unique view of your repeat customer behavior

Eric Davis

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Next: Shopify Dispatch Issue #410 - Shopify Summer 2023 Edition
Previous: Shopify Dispatch Issue #408 - Business trajectory, Variety packs
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.