Issue #409 - July 26th, 2023
Profit Profiles
How many repeat orders and how much profit you capture has a huge impact on your performance. Kevin Hillstrom outlines three example profit profiles and shows how different paybacks can change what acquisition options you have.
Introducing new ways to optimize your marketing campaigns
Shopify has added more detailed metrics to their marketing campaign reports.
Find patterns in customer behavior
You don't have to be in the dark when it comes to your customers. Using their existing behavior, Repeat Customer Insights shows you patterns and optimization potential for Shopify stores, leading to more and better repeat customers.
My articles this week
Use a regular schedule to stay ahead of problems
Let your customer segmenting system do the hard work
Analyze customer cohorts by their running totals
Order sequencing for a unique view of your repeat customer behavior
Eric Davis