Shopify Dispatch Issue #408 - Business trajectory, Variety packs

Issue #408 - July 19th, 2023

Reverting Back To The Trajectory Line

Kevin Hillstrom describes how the COVID bump is over and many business are struggling. It would be a good idea to measure your performance pre-bump and see what it looks like if you ignore 2020 and 2021.

Variety Packs should link to individual products

Ilana Davis writes about how variety packs should link to individual products

Find patterns in customer behavior

You don't have to be in the dark when it comes to your customers. Using their existing behavior, Repeat Customer Insights shows you patterns and optimization potential for Shopify stores, leading to more and better repeat customers.

My articles this week

Big Data and AI... itty bitty living space

Use free gifts to retain loyal customers

Why you need to save historic metric

Using RFM for anti-defection campaigns

Eric Davis

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Next: Shopify Dispatch Issue #409 - Profit profiles, Marketing campaign metrics
Previous: Shopify Dispatch Issue #407 - Smart order routing, Replacing product pages
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.