Issue #408 - July 19th, 2023
Reverting Back To The Trajectory Line
Kevin Hillstrom describes how the COVID bump is over and many business are struggling. It would be a good idea to measure your performance pre-bump and see what it looks like if you ignore 2020 and 2021.
Variety Packs should link to individual products
Ilana Davis writes about how variety packs should link to individual products
Find patterns in customer behavior
You don't have to be in the dark when it comes to your customers. Using their existing behavior, Repeat Customer Insights shows you patterns and optimization potential for Shopify stores, leading to more and better repeat customers.
My articles this week
Big Data and AI... itty bitty living space
Use free gifts to retain loyal customers
Why you need to save historic metric
Using RFM for anti-defection campaigns
Eric Davis