The Beginner's Guide to Conversion Rate Optimization
Once your store grow reaches a critical mass, you'll want to grow revenue by focusing on conversion optimization (CRO). While there's a huge body of knowledge around it, you can get started with a simple guide like this one from Shopify.
The Small Business Blueprint to Marketing on Twitter
As a long-time user of Twitter, I've found value in it for my business. But starting fresh today can be difficult, especially if you don't have an existing audience to help you. Shopify has published a new guide for small business Marketing on Twitter that should help.
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Quick Links
10 Google Analytics Custom Alerts, for Ecommerce (practicalecommerce.com)
9 Ecommerce Conversion Optimization Tactics That'll Earn You Bags of Money (shopify.com)
Sales Tax Pro Tips for Multichannel Sellers (sellbrite.com)
Order Confirmation Emails Can Build Loyalty, Sell More (practicalecommerce.com)
The Unofficial Shopify Podcast: Facebook Funnels & Growth Hacking with Kenn Costales (unofficialshopifypodcast.com)
eCommerceFuel: The Top Amazon Mistakes (And How to Avoid Them) (ecommercefuel.com)
Thanks, I'll see you next week
Eric Davis