Shopify Dispatch Issue #42 – Increasing CLTV, Subscriptions

5 Tips for Increasing Customer Lifetime Value on your Shopify Store

There are many ways to increase the customer lifetime value of your store but they come back to #2 on this list: Build relationships. The store/customer relationship is the foundation for any future business and a strong one will improve most of your business metrics.

Subscription Model Can Increase Lifetime Values

Similarly, many ecommerce stores try to sell their customers on subscriptions in order to to increase customer lifetime values. While subscriptions can work with some thought and effort, they aren’t just an automatic win. They are a different business and sales model that you need to plan and think about.

Win a 6 month subscription to the Repeat Customer Insights Shopify App SPONSOR

Are you struggling to grow your repeat purchases in your Shopify store?. You may have wanted to make your store more data-driven and metrics-based, but now it feels like you’ve just collected a bucket full of metrics with no idea what to do next.

Enter now to win a 6-month subscription to Repeat Customer Insights.

Quick Links

Stop Burning Money, Use These Google Analytics Reports Instead (shopify.com)

July 2016 App of the Month: Shopify Email Themes from OrderlyEmails (shopstorm.com)

4 Ways to Personalize Your Customer’s Shopping Experience (shopify.com)

9 Killer Tips to Create a Successful Online Store (sellbrite.com)

What Everyone Gets Wrong About Facebook Ads (shopify.com)

Podcasts

The eCommerceFuel Blog: Dangers of the Amazon and FBA Business Model (ecommercefuel.com)

The Unofficial Shopify Podcast: Cross-sells & Upsells with Ezra Firestone of SmartMarketer (unofficialshopifypodcast.com)

Thanks, I’ll see you next week

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

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