Shopify Dispatch Issue #41 - A/B tests, Contacting past customers

A Short Tutorial for Running A/B Tests in Shopify with Optimizely

A/B tests can be a great way to optimize parts of your store for conversions and purchases once you have enough traffic. This tutorial on setting up Optimizely to A/B test a Shopify site is a good introduction to how to wire it all up.

5 reasons to contact past customers

The more often you contact customers, the more likely they'll remember and buy from you (within reason). Here's 5 good times to contact your past customers.

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Quick Links

Using Schema Markup for Local SEO (

Lessons from 99 Retail Website Footers (

The Science of Impulse Purchases: How to Encourage Your Customers to Buy (

Why Your Store Needs a Size Chart (And How to Create One) (

When should to email your customers to get repeat purchases? (

How to Manage Unhappy Customers for your Shopify Store (

Your ideal customer path for repeat purchases (

What Bots Can (and Can't) Do for Your Online Store (

What Brexit now means for UK Sellers (

8 Development Tips for Building Better Custom Shopify Sites (

Why you shouldn't use shared hosting for your Shopify app (

Nerd Marketing 18: An Introduction to Recency - A Key Predictive Metric (

The eCommerceFuel Podcast: Selling Right Channel Radios (

The Unofficial Shopify Podcast: Listener Mailbag: What are 5 must have plug ins / apps? (

The Unofficial Shopify Podcast: Designing Products & 3D Printing with Dorian Ferrari (

Thanks, I'll see you next week

Eric Davis

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