Shopify Dispatch Issue #41 – A/B tests, Contacting past customers

A Short Tutorial for Running A/B Tests in Shopify with Optimizely

A/B tests can be a great way to optimize parts of your store for conversions and purchases once you have enough traffic. This tutorial on setting up Optimizely to A/B test a Shopify site is a good introduction to how to wire it all up.

5 reasons to contact past customers

The more often you contact customers, the more likely they’ll remember and buy from you (within reason). Here’s 5 good times to contact your past customers.

Win a 6 month subscription to the Repeat Customer Insights Shopify App SPONSOR

Are you struggling to grow your repeat purchases in your Shopify store?. You may have wanted to make your store more data-driven and metrics-based, but now it feels like you’ve just collected a bucket full of metrics with no idea what to do next.

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Quick Links

Using Schema Markup for Local SEO (practicalecommerce.com)

Lessons from 99 Retail Website Footers (practicalecommerce.com)

The Science of Impulse Purchases: How to Encourage Your Customers to Buy (shopify.com)

Why Your Store Needs a Size Chart (And How to Create One) (shopify.com)

When should to email your customers to get repeat purchases? (littlestreamsoftware.com)

How to Manage Unhappy Customers for your Shopify Store (shopstorm.com)

Your ideal customer path for repeat purchases (littlestreamsoftware.com)

What Bots Can (and Can’t) Do for Your Online Store (shopify.com)

What Brexit now means for UK Sellers (veeqo.com)

8 Development Tips for Building Better Custom Shopify Sites (shopify.com)

Why you shouldn’t use shared hosting for your Shopify app (littlestreamsoftware.com)

Nerd Marketing 18: An Introduction to Recency – A Key Predictive Metric (nerdmarketing.com)

The eCommerceFuel Podcast: Selling Right Channel Radios (ecommercefuel.com)

The Unofficial Shopify Podcast: Listener Mailbag: What are 5 must have plug ins / apps? (unofficialshopifypodcast.com)

The Unofficial Shopify Podcast: Designing Products & 3D Printing with Dorian Ferrari (unofficialshopifypodcast.com)

Thanks, I’ll see you next week

Eric Davis


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