Shopify Dispatch Issue #49 – Product pricing, Customer research

Why finding the product pricing sweet spot is about more than math

As much as we’d like pricing to have a single magic formula, it’s still very subjective. This can be a good thing though. By not having only one price we have room to maneuver and can try out multiple prices. Kali Hawlk shows how to combine several pricing methods to find your pricing sweet spot.

Take advantage of every order to learn about your customers

Performing a formal customer survey can yield you insights about your customer behavior but there’s a cost that makes them difficult to use frequently. An alternative is to send informal surveys with every single order and apply that information to your customer database and marketing.

Learn how to retain repeat customers with this free training SPONSOR

If you’re wanting to learn how to retain repeat customers in your Shopify store, this free email course will give you the knowledge and tools that make that happen (and boost your revenue at the same time).

Quick Links

How Big Brands Rock Offline Marketing to Get Real with Customers (shopify.com)

Using Amazon FBA? Here’s What You Need to Know About Sales Tax (shopify.com)

12 Tactics For Driving Visitors to Buy Now, Not Later (sellbrite.com)

B2B Ecommerce: Pros and Cons of SaaS Platforms (practicalecommerce.com)

Facebook Messenger for Ecommerce: Human Versus Inhuman Chatbots (shopify.com)

3 classic customer segments you should focus on (littlestreamsoftware.com)

Nerd Marketing 23: Dynamic Ascending Offers (and Hamilton) (nerdmarketing.com)

eCommerceFuel: Creating a Strong Company Culture with Paul Decker from Musicvilla (ecommercefuel.com)

The Unofficial Shopify Podcast: Starting Adwords from scratch – From $0 to $10K as fast as possible with Daryl Mander (unofficialshopifypodcast.com)

Thanks, I’ll see you next week

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

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