Shopify Dispatch Issue #50 - RFM analysis, Winback campaigns

Digging into RFM segmenting in Shopify

Segmenting your customers using RFM is a great way to find your VIP customers. Unlike other segmenting methods, RFM use three key pieces of data to improve your results.

How to monetize dormant customers with a successful winback campaign

Over time you'll lose customers as they forget about you. Adding a winback campaign can help you recover some of those customers and convert them back into active, repeat customers.

Optimize your Shopify store for retention and repeat customer purchases SPONSOR

Learn how to optimize your Shopify store to bring back customers at the perfect time in this free training course.

Quick Links

What Conversion Experts Wished You Knew About Optimization (

The Essential List of Resources for Shopify Theme Development (

Shopify Partner-friendly Apps (

How to Sell Internationally with Shopify (

Google Analytics: Using Site Search Data to Grow Revenue (

Co-Marketing: How to Reach New Customers With Strategic Partnerships (

Understanding Four Different Ecommerce Database Types (

The Unofficial Shopify Podcast: Tactical Diaper Bags & Side Hustles with Beav Brodie (

The eCommerceFuel Podcast: 1 Employee, 100 Orders per Day: An Update on Pawstruck's Warehousing Goal (

Thanks, I'll see you next week

Eric Davis

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