Shopify Dispatch Issue #61 – New Shopify customer reports, Gift wrapping for AOV

Happy Black Friday season, may your store reach new sales records.

Introducing New Insight Reports That Will Help You Get More Sales

Shopify has added some new customer reports that are a great first look at your customer base. While I’m a fan of more deeper analysis (like the ones two of my Shopify apps perform), any level of customer analysis is a good thing as long as it’s actionable.

Gift Wrapping: A Simple Way to Boost Average Order Value This Holiday

It’s a technique that is often overlooked for 10 months out of the year but adding gift wrapping is a good way to boost Average Order Value. During the holidays you’ll need to account for the increased labor and materials but for the rest of the year it should be a relatively steady investment.

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Quick Links

How to Get Your First Sale In 30 Days (shopify.com)

Why You Should Consider a Holiday Pop-Up Shop (shopify.com)

Top 5 Mistakes Ecommerce Businesses Make with Customer Product Reviews (littlestreamsoftware.com)

Branding Beyond the Holidays (shipstation.com)

How To Fast Track Customer Growth With A Referral Program (sellbrite.com)

5 Holiday Shipping Tips for Online Retailers (practicalecommerce.com)

5 Email Marketing Errors to Avoid This Holiday Season (practicalecommerce.com)

No – It’s Not too Late to Make Your Black Friday Optimizations (shopify.com)

The Unofficial Shopify Podcast: Best-Seller Insights & The Top 10 Shopify Apps to Increase Sales with Tom Davies (unofficialshopifypodcast.com)

The eCommerceFuel Podcast: Nurturing an Early-Stage Proprietary Product (ecommercefuel.com)

Thanks, I’ll see you next week

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

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