Shopify Dispatch Issue #62 – Facebook advertising, Why customers disappear

Facebook Ads for Ecommerce Entrepreneurs

With its rich segmentation and huge userbase, Facebook advertising can be an important channel for your ecommerce store. Now Shopify has released a guide to Facebook Ads for Ecommerce Entrepreneurs which should make it even easier to get started.

Why Customers Disappear After the First Sale – and How to Keep Them

It’s shocking how poorly some companies treat their customers after the first purchase, even though the majority of the profit is in the repeat purchases. Even addressing just one of the reasons customers are unhappy can do wonders for your bottom line.

Are you struggling to grow your repeat purchases? SPONSOR

Get help deciding where to optimize your store for retention and repeat customer purchases in this free training course.

Quick Links

An Unknown and Clever Way to Increase Your Customer Acquisition This Holiday Seasons (shopify.com)

Defining Social Proof: How Retailers Can Use Conformity Bias to Bolster Sales (shopify.com)

Custom fields on products for Shopify (littlestreamsoftware.com)

UPS SurePost, FedEx SmartPost: Slow, but Less Expensive (practicalecommerce.com)

Increase Sales This Season by Making Comparison Shopping Easy (shopify.com)

The eCommerceFuel Podcast: Accounting Deep Dive: Amazon Sales Tax, Lessons from Profitable Stores & More (ecommercefuel.com)

Thanks, I’ll see you next week

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

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