Shopify Dispatch Issue #70 - Build a bigger business, Evaluating repeat customer metrics

Introducing Shopify's Build a BIGGER Business Competition

Shopify has just launched a version of their successful Build a Business competition but this time it's for existing merchants. It would be worthwhile to enter just to get access to the resources and community.

Evaluating a store's repeat customer metrics with fast but infrequent repeat orders

Collecting a bunch of store metrics is worthless unless you actually evaluate and analyze them. In this article I walk through one store's repeat customer metrics and show how I'd analyze them into actionable advice.

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Quick Links

Know Your Customers: How to Build Buyer Personas for Your Retail Store (

Remarketing strategies to acquire and retain new and repeat ecommerce customers (

17 Incredible Ecommerce Trends That Will Boost Your Sales in 2017 (

Harnessing the Power of Feedback Loops to Build a Business Customers Can't Resist (

How To Keep After-Christmas Returns From Taking a Bite Out of January Revenues (

Generate Product Descriptions with Natural Language Software (

Real-time Pricing Affordable for Smaller Merchants (

Ecommerce Brand Storytelling: a Growth-Driven Guide (

Intuitive Copywriting: How to Say The Right Thing, in The Right Place, at the Right Time (

How Average Order Value affects your Shopify store's margin (

The Unofficial Shopify Podcast: Embracing Controversy: How This Bikini Startup Went Viral (

The Unofficial Shopify Podcast: Michael Steele: Sell Like a Human (

eCommerceFuel: When Major Press Blows Up Your Business (

Thanks, I'll see you next week

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

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