Shopify Dispatch Issue #70 – Build a bigger business, Evaluating repeat customer metrics

Introducing Shopify’s Build a BIGGER Business Competition

Shopify has just launched a version of their successful Build a Business competition but this time it’s for existing merchants. It would be worthwhile to enter just to get access to the resources and community.

Evaluating a store’s repeat customer metrics with fast but infrequent repeat orders

Collecting a bunch of store metrics is worthless unless you actually evaluate and analyze them. In this article I walk through one store’s repeat customer metrics and show how I’d analyze them into actionable advice.

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Quick Links

Know Your Customers: How to Build Buyer Personas for Your Retail Store (shopify.com)

Remarketing strategies to acquire and retain new and repeat ecommerce customers (littlestreamsoftware.com)

17 Incredible Ecommerce Trends That Will Boost Your Sales in 2017 (shopify.com)

Harnessing the Power of Feedback Loops to Build a Business Customers Can’t Resist (shopify.com)

How To Keep After-Christmas Returns From Taking a Bite Out of January Revenues (shopify.com)

Generate Product Descriptions with Natural Language Software (practicalecommerce.com)

Real-time Pricing Affordable for Smaller Merchants (practicalecommerce.com)

Ecommerce Brand Storytelling: a Growth-Driven Guide (sellbrite.com)

Intuitive Copywriting: How to Say The Right Thing, in The Right Place, at the Right Time (shopify.com)

How Average Order Value affects your Shopify store’s margin (littlestreamsoftware.com)

The Unofficial Shopify Podcast: Embracing Controversy: How This Bikini Startup Went Viral (unofficialshopifypodcast.com)

The Unofficial Shopify Podcast: Michael Steele: Sell Like a Human (unofficialshopifypodcast.com)

eCommerceFuel: When Major Press Blows Up Your Business (ecommercefuel.com)

Thanks, I’ll see you next week

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

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