Shopify Dispatch Issue #71 - Rich snippets, Leaky funnels

The difficulty of getting Google to add Rich Snippets for your Shopify store

With less and less space being provided to Google's organic search results, anything you can do to get more pixels on the page can help. Luckily for Shopify stores you can setup rich snippets and have your product details appear directly in the search results..

How to Use Data to Fix a Leaky Funnel and Boost Ecommerce Profits

Taking the time to map out your store's purchase funnel can help you spot and fix problems that lose you customers. This is one of the few activities that can lead directly to more sales.

Boost your organic click-through rate SPONSOR

Improve your click-through rate from organic traffic by showing your products, prices, and availability directly in the search results. This app will do it for you, automatically.

Quick Links

Using Caching (and Hardware) to Improve Page Speed (practicalecommerce.com)

Everything You Need to Know About ePacket Shipping (shopify.com)

5 Reasons to Offer Ecommerce Subscriptions (practicalecommerce.com)

Evaluating a store's repeat customer metrics with a high Average Order Value but slow latency (littlestreamsoftware.com)

Four Smart Reasons to Embed a Shopify Store in Your Client Websites (shopify.com)

State of the Merchant Report (ecommercefuel.com)

You Have 1/20th of a Second: Does Your Site Gain Trust in Time? (shopify.com)

How to Prepare Your Ecommerce Business for Sale (shopify.com)

Ecommerce Product Reviews Help Shoppers in Era of Distrust (practicalecommerce.com)

The Unofficial Shopify Podcast: Step-by-Step Pre-Crowdfunding Campaigns: What to Do Before You Raise Money (unofficialshopifypodcast.com)

Thanks, I'll see you next week

Eric Davis

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Next: Shopify Dispatch Issue #72 - Rich snippets, Retail trend data
Previous: Shopify Dispatch Issue #70 - Build a bigger business, Evaluating repeat customer metrics
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.