Shopify Dispatch Issue #98 - 500,000 Shopify stores, Psychological pricing

500,000 Shopify stores and growing

First, a big congrats to Shopify for powering 500,000 stores. For comparison, that's double the amount they ended 2015 with.

Hopefully that means more improvements and features for everyone over the next 18 months on the way to 1,000,000.

Psychological pricing: A secret sauce to more sales

There's more to pricing than just picking a number that's higher than your costs. Bill Widmer gets into some of the psychological aspects of pricing along with three techniques to try. And I've used all three with my products with great successes.

Show your product prices directly in search results with Rich Snippets

Improve your click-through rate from organic traffic by showing your products, prices, and availability directly in the search results. JSON-LD for SEO will do it for you, automatically.

Quick Links

A step-by-step guide to Facebook Retargeting for eCommerce (

PIM for Ecommerce: The Beautiful and Hard Truth About Product Information Management (

How to Hire for Ecommerce SEO (

Using emojis to promote your Shopify products (

Problem Solved: How to offer and promote free shipping on Shopify (

Google Analytics: Removing Internal Traffic and Referral Spam (

The Unofficial Shopify Podcast: Embracing Video: How Tactical Baby Gear Grew 5x with Video (

Thanks, I'll see you next week

Eric Davis

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