Shopify Dispatch Issue #99 - High quality traffic, Cognitive biases

The Beginner's Guide to Getting More High Quality Traffic

Getting traffic to your store is one of the top problems that every Shopify store faces, but it's just as important to attract high quality traffic. 1,000,000 visitors to your site doesn't mean anything if 0 of them buy.

13 Cognitive Biases in Ecommerce (and How to Use Them to Sell More)

When writing copy for your store, you'll want to try to take advantage of some of these cognitive biases that everyone has. When done correctly and honestly, you should get better results.

Show your product prices directly in search results with Rich Snippets

Improve your click-through rate from organic traffic by showing your products, prices, and availability directly in the search results. JSON-LD for SEO will do it for you, automatically.

Quick Links

4 Tactics to Produce Sales from Email Recipients (practicalecommerce.com)

Global Ecommerce: Massive Opportunity Ahead For the Borderfree Business (shopify.com)

10 Best Omni-Channel Retailers and What You Can Learn From Them (shopify.com)

Third Party Logistics (3PL): Everything You Need to Know About the One Thing that Can Devour Your Success (shopify.com)

How to safely make changes to your Shopify theme (burstcommerce.com)

The Unofficial Shopify Podcast: Sourcing the Future: How One Man Brought Smart Jackets to Market (unofficialshopifypodcast.com)

Thanks, I'll see you next week

Eric Davis

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Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.