Shopify Dispatch Issue #81 – Powerful email campaigns, Testing structured data

5 Personalized Emails You Need to Replicate Outside of the Inbox

Josh writes about five email campaigns that you can put in place with your store. Based on my work done in the repeat customer funnel, each of these campaigns should have a strong ROI.

How to test your JSON-LD code on Shopify

Whether or not you use my JSON-LD for SEO app to add structured data to your store, you should test the structured data you have to make sure it’s working. Missing or broken structured data from your theme will lose you traffic and sales.

Is your Add to Cart button losing you customers SPONSOR

Your Add to Cart button is some of the most valuable digital real estate in your store. What are you doing to keep it front-and-center for your customers?

Sticky helps by always showing your Add to Cart button so your customers always have a clear, impossible-to-miss call to action.

Quick Links

How to Earn and Showcase Credibility in Ecommerce (Because It Can’t be Bought) (shopify.com)

The Power of Retail Packaging: Why Branded Mailers Are Worth the Investment (shopify.com)

8 Types of Videos That Convert Shoppers into Buyers (practicalecommerce.com)

Creating Dynamic Color Schemes with Theme Options and Presets (shopify.com)

Why Google displays a different version than your Shopify store SEO description (littlestreamsoftware.com)

Unofficial Shopify Podcast: Ecommerce SEO in 2017: Smart Marketing Strategies from John Doherty (unofficialshopifypodcast.com)

Thanks, I’ll see you next week

Eric Davis

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