Shopify Dispatch Issue #82 – Retention marketing, Customer reviews

Retention Marketing: How to Measure and Improve It

Tracking and measuring your customer and retention metrics becomes important as your store grows. Kristen outlines how to calculate these metrics by hand and a few ways to improve them.

How to Encourage Customer Reviews (And Why You Should)

If you want to boost your conversion rates and sales, you need to make sure you’re encouraging your customers to leave them as often as possible. No mater how to look at the data, reviews have a major impact.

Is your Add to Cart button losing you customers SPONSOR

Your Add to Cart button is some of the most valuable digital real estate in your store. What are you doing to keep it front-and-center for your customers?

Sticky helps by always showing your Add to Cart button so your customers always have a clear, impossible-to-miss call to action.

Quick Links

How Rich Snippets can Increase Your Search Traffic with the Rankings You Already Have (heycarson.com)

Why Shopify stores always need more traffic (littlestreamsoftware.com)

Get Over 1,000 Free Stock Photos + 5 Businesses You Can Start This Week (shopify.com)

Replatforming: The Scariest Word in Ecommerce or the Most Hopeful? (shopify.com)

Uncover all of your Shopify store’s rich snippets with this one search (littlestreamsoftware.com)

Ecommerce Fuel: Identifying Leverage Points in Your Business (ecommercefuel.com)

The Unofficial Shopify Podcast: Urbain: How a 20-year-old Entrepreneur from Minneapolis Earns a 3x ROI on Facebook (unofficialshopifypodcast.com)

Thanks, I’ll see you next week

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

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