Attract customer attention with little badges of text and color

For a couple of months now, I've been highlighting new features in Repeat Customer Insights with a tiny badge. Here's one feature that I just released yesterday:

Example new feature badge

It's a simple bit of a code but it can draw attention to things that would otherwise be missed.

They work especially well on products. "New product", "New colors", "Longer battery life", etc.

A designer could easily create a similar one for your store and there are plenty of apps and theme options to add them. Tom, a good friend of mine runs one called Flair.

Badges also work well outside of product attributes. You can use them to call-out important resources or shipping deadlines or upsell offers or even silly puns.

All they take is a bit of color, bit of text, and a touch of design.

Eric Davis

Did last year's holiday customers come back?

Find out if last year's holiday customers stuck around with Repeat Customer Insights Cohort Report.

Learn more

Topics: Product pages Product marketing

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.