It’s time to shift into brand building

With the winter holidays over, now’s the time to start nurturing your new customers.

They’re probably burnt out with product offers by now so focus on brand building types of content: how to use their products, other customer’s experiences, proactive customer service.

Keep it up during the post-holiday slump and eventually they’ll come back and make a second (or third) purchase.

If you want to know when to start sending offers again, check your Customer Purchase Latency in Repeat Customer Insights. That’ll tell you how soon on average a customer takes before they make their next purchase.

Timing your offer around then is best.

Eric Davis

Find out who the best customers are in your Shopify store

Repeat Customer Insights icon

Are you struggling to grow your repeat purchases? Equip your store with the insights it needs to increase your repeat sales.

Install Repeat Customer Insights for Shopify