With the winter holidays over, now's the time to start nurturing your new customers.
They're probably burnt out with product offers by now so focus on brand building types of content: how to use their products, other customer's experiences, proactive customer service.
Keep it up during the post-holiday slump and eventually they'll come back and make a second (or third) purchase.
If you want to know when to start sending offers again, check your Customer Purchase Latency in Repeat Customer Insights. That'll tell you how soon on average a customer takes before they make their next purchase.
Timing your offer around then is best.
Eric Davis
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.