Lousy customer segmenting from Comcast

Last week our internet contract ended so I setup a new one with Comcast.

Same address. Same billing. Same account.

Then yesterday I received a letter from them asking us to take their service with them on our move.

Our move.

Yeah for some reason, renewing a contract with Comcast makes them think that you're moving so you get pitched with a whole bunch of invalid offers.

This is what happens when you misuse marketing automation on bad customer segmenting. All they'd have to do is notice that my address is the same and skip over the moving campaign.

But it's Comcast. I don't expect much from them.

Though it doesn't track customer moves, Repeat Customer Insights can automatically segment your customers for you. Ranging from 5 to over 125+ different segments, you can pick how fine-grained you want your segments.

Eric Davis

Segment your customers automatically with RFM

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.

Learn more

Topics: Customer segmenting Customer service Marketing automation

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