Once you know who your loyal customers are (say though customer segmenting or loyalty analysis), then you can measure how they are different than your regular customers.
Goods ways to do this are to compare your overall customer performance to your loyal customer segment:
- Average Order Value
- Average Lifetime Value
- How long in-between orders (Average Customer Purchase Latency)
- Average Number of Orders
- Repeat Purchase Rate
Oftentimes you'll find your loyal customers eclipse your average customer. It's not uncommon for loyal customers to be 3x, 5x, or even 10x better than the average.
These performance figures are what you should keep in mind when building customer retention initiatives. Figure out how to repeatedly level up an average customer into a loyal customer and you'll see your store get better from month-to-month.
Eric Davis
Segment your customers to find the diamonds in the rough
Not all customers are equal but it is difficult to dig through all of your data to find the best customers.
Repeat Customer Insights will automatically analyze your Shopify customers to find the best ones. With over 150 segments applied automatically, it gives your store the analytics power of the big stores but without requiring a data scientist on staff.