Compare your loyal customers to your average customers

Once you know who your loyal customers are (say though customer segmenting or loyalty analysis), then you can measure how they are different than your regular customers.

Goods ways to do this are to compare your overall customer performance to your loyal customer segment:

Oftentimes you'll find your loyal customers eclipse your average customer. It's not uncommon for loyal customers to be 3x, 5x, or even 10x better than the average.

These performance figures are what you should keep in mind when building customer retention initiatives. Figure out how to repeatedly level up an average customer into a loyal customer and you'll see your store get better from month-to-month.

Eric Davis

Learn which products lead to the customers who spend the most

You can use the First Product Analysis in Repeat Customer Insights to see which products lead to the customers who spend the most. Going beyond best sellers, it looks at the long-term purchasing behavior of your customers.

Learn more

Topics: Customer loyalty Customer analysis

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