For decades, every study and evaluation on customer buying behavior rates referrals as an important reason why someone bought.
It's one of the sources that cannot easily be bought, at least not without long-term harm to relationships.
That means you'll need to work extra hard to make sure your Shopify store is referred and recommended. A big part will be building and keeping customer's trust. A smaller part is making referrals easier (e.g. share links, refer a friend coupons, etc).
But don't get them mixed up. The technology and process is worthless if you aren't trusted and referable.
Focus on trust and customers will figure it out.
And if you're having problems with customers not coming back or defecting to competitors, Repeat Customer Insights might help uncover why that's happening. Using its analyses you can figure out how to keep the good customers and let the bad ones go elsewhere.
Eric Davis
Optimize your promotion timing to save money and attention
Repeat Customer Insights will analyze a ton of customer behavior data for you, including their buying cycles.
If you knew exactly when the majority of your customers were ready to buy again, you can increase your orders and profit just by tweaking your message timing.