Shopify articles - Page 12

Prune your products of poor performers

This weekend I had to heavily prune and pull out some borage. Back in March we had only a few seedlings of borage but those have exploded in growth through the start of the summer. So much so that some are pushing 4 feet tall and wide while taking over...

New week, new month, new quarter

Happy Monday, new month, and new quarter. With the year half passed, now is a good time to review your metrics to see how things are going. It's always a good idea to do this regularly. Many times you might think things are doing poorly when in fact they are...

Winback campaigns should be a required customer acquisition strategy

Sending winback campaigns can become a very profitable activity. Winbacks are a set of messages that try to get a lapsed customer to come back and buy again. They are the "We missed you" emails you see now and then. Typically sent over email or SMS, the transaction cost to...

Simple first

Something I learned a long time ago was to start with the simple option first. The more complex option might be tempting but most likely it'll cost more than you think and won't be as great as you think. Let's say you wanted to start email marketing. The simple option...

Using Customer Grades to watch for customer trends

Repeat Customer Insights builds on top of RFM for its Customer Grading. That means each grade has a lot of information built into it from RFM, plus a little something extra from me. Even though it's just a single letter grade, it can be powerful for customer segmenting. Even if...

Your best customers vs your loud customers

When was the last time your store reached out to your best customers? A week ago? A month ago? A year ago? Longer? Your best customers are the foundation of your store, yet oftentimes it's the loud customers that get the majority of our attention. That really should be reversed....

Cohort analysis to keep on eye on new customer acquisition

I've been getting more fond of cohort reports lately. They present a lot of data all at once which is overwhelming at first, but the more you work with them the easier they get. What I've been enjoying is using the cohorts as a quick way to watch customer acquisition...

Product subscriptions should offer a deal or incentive

Yesterday I placed our six-month order for some pasta when I noticed something new: pasta subscriptions. The store would send a 4-pack of one type of pasta, delivered every month for $20/month. That had me interested for a few seconds before I remembered their pasta was regularly $3.95/each. $4 +...

Offer your repeat customers your best deals

This past weekend we were browsing a small artist street market. Some prints caught Ilana's eye and after talking with the artist, we ended up buying one of each at a deep discount. Originally she was considering getting a couple but walked away with 25 prints. The artist ended up...

New Tool: Metrics evaluator and advice

It's difficult to get advice about how your Shopify store performs. Shopify gives some performance data ("in the top 5% of stores") but it's flawed from what I've seen of the measurement. Even hobby-sized stores can break into their "top 10%". For Repeat Customer Insights I dig into industry reports,...

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