Awhile back a Repeat Customer Insights customer and I were chatting about segmenting and their business goals. The discussion brought up pain points that many Shopify stores have so I wanted to share the answers with you. The discussion meandered a bit so I'll re-organize it for you so it...
In customer analysis, Whales are the customers who are placing large orders with your store. Their orders are big enough that you probably double-check that the order is legit. You might think you can just sort your customer list by the total spent and that'd be enough, but you'd run...
Your Shopify store's Average Order Value is very personal. It will be different than just about everyone else's, even others in your industry. The more similar you are to your competitors, the closer it'll become. This personal performance of your Average Order Value means you have to use your own...
Early last month I released a redesign of my website. You won't notice much has changed because I kept the look but replaced the platform it runs on. That let me keep most of my benefits (e.g. style, CRO work, SEO, content organization) while making it easier to operate, faster...
Regularly analyzing your best selling products is a good idea. You can go one step beyond that by analyzing how your products lead to customers, specifically high lifetime value customers (LTV). These customers are likely to be some of your best customers so by knowing what they purchase you can...
Repeat Customer Insights now includes a demo in addition to its free trial. This demo is the same as the actual app and includes full access to the reports. The data is fake data I created to mimic an ecommerce store. The only limitation are that some account related pages...
This month I planted five peashrubs. These are large shrubs that make a bunch of small flowers and some edible peas. The flowers aren't the greatest. The peas are supposed to be edible but pretty bad tasting. So why plant them and why plant so many? The benefits of the...
To help RFM work better on small and mid-sized stores, I added Automatic Segments into Repeat Customer Insights a few years ago. They consolidate each pair of RFM scores into a specific segment (like R5F3). Similar segments are then grouped to create the final Automatic Segments (R5F3 becomes the Potential...
I came across a question from a Shopify store the other day: What's the best way to start doing LTV and repeat purchase analysis? How early would you start paying attention to it? I've got 2000 customers so far and curious about seeing repeat purchases and in particular what impacts...
Following up on yesterday's article, Shopify's refund skewing can get complex when it comes to customer cohorts. I don't know how their cohorts work but in Repeat Customer Insights the cohorts use the order's adjusted values as described in the previous article (i.e. refunds adjust the original order's amount). That...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.