Shopify articles - Page 12

One metric to watch for repeat customer performance

For repeat customer performance, Profit from repeat customers is the best metric to watch. Being based on profit, it's a core business metric. Direct costs to acquire repeat customers will tend to be lower than new customers. Indirect costs could be higher as repeat customers could use a greater portion...

Offer your customers their familiar ways to checkout

Since swearing off buying from Amazon a few years back, I've found myself preferring Shopify stores that support Shop Pay. The big part is my familiarity with Shopify and knowing that my card details are going to be safe. Over the years I've had merchants leak various details due to...

It's time to review how Q3 ended before Q4 starts

Today marks the last workday of the quarter. Next week starts Q4 with the whole holiday marketing rush. For myself, most Shopify stores, and people involved in ecommerce that means starting to get everything finished before things get really busy. With the end of the quarter, it's also a great...

Handling change: Add, Change, or Stop

Awhile back I heard a method for thinking about changes you want to make. I haven't used it much since then until this year while planning my development for Repeat Customer Insights. It can be summarized in three words: Add Change Stop The idea is that any change to your...

Customer grade filters added to Repeat Customer Insights

Being able to preview your customer segments is important to make sure they are setup as you'd expect. To help with that, Repeat Customer Insights now includes the ability to filter the customer segmenting by the Customer Grade. It also includes a short description of the grade, some advice, and...

How your return policy can influence buyers and reviews

Recently we ordered some products from a Shopify store and used their sizing charts to figure out which would fit. Problem was, when the products came the sizes were so off they were useless. We ended up having to re-order (multiple times) to get the right size. While it was...

Automatic customer segmentation examples

One popular part of Repeat Customer Insights is the automatic segments. The system uses RFM to score and segment the customers in your Shopify store and then it applies a number of segments to each customer based on their scores. Each segment has a name, description, and a bit about...

Downturn, slow economy, recession advice

Repeat Customer Insights comes with a set of analyses to help your Shopify store get through (and thrive) in a downturn. This can be outside your control, like a recession or dragging economy. Or it could be a slow period in your business or industry. Or anything else that makes...

Customer tagging

Repeat Customer Insights can automatically tag your customers in Shopify. You can enable this inside the app in the Shopify Setting section. When enabled it will tag all of your customers and then keep up any changes to those tags automatically. Initial tagging The initial tagging of all customers can...

Analyzing many small orders vs infrequent large orders

An interesting thing about the Customer Grid in Repeat Customer Insights is that it can show you if your customers tend towards many small purchases or infrequent large ones. Look at the Frequency-Monetary (FM) Customer Grid and the numbers for each segment (color) for the demo below. Notice how the...

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