Recently I've been thinking about changing how I use some specific tools in my development. Which tools don't matter for this tip. What does matter is they are ones I've used daily for 8 or 9 years now. In that time the tools and technology around them have advanced significantly....
Later this month I'll be going through the garden and seeing which plants survived the winter so far. I need to do this because my plan of what's outside doesn't match up with the reality. Some plants that should have lived through the cold have died. This is also a...
It's odd how people like to dismiss marketing channels or call them dead. Not say a channel is inefficient. Not say a channel is too expensive to make work. Not say a channel isn't for them. I'm talking about out-right dismissal. "That will never work" or "that channel is dead...
In Repeat Customer Insights you can use the Customer Grid as a customer defection early-warning system. Let's say you compare your Customer Grid to your past performance and see this in your defection customer segments: This says a lot about the store Loyal customers have shifted out to other segments...
After the winter holidays I like to spend time to clean things at the start of the next year. That means January and February are mostly focused around maintenance and getting things easier to work on over the next several months. With the holidays and most holiday returns done, now...
Some holidays like the upcoming Valentine's Day can be tricky to use in your marketing. Some brands should 100% be taking advantage of any given holiday. If you sell candy, Valentine's Day is an easy win. For other brands, some holidays are off-limits. If you sell burial services, having a...
One benefit of a New Customer Welcome campaign is that it can cut down in customer service requirements. Note: requirements, not the quality. The point of these campaigns is to get a customer familiar with your store, products, etc. A big part of that is education and teaching them how...
A Repeat Customer Insights customer was asking what they could do with RFM segmenting to retain customers better. For retaining existing customers you'll want to reach customers who are good customers but haven't ordered recently. Especially if your product line lends itself to frequent reorders (e.g. consumable products). For this...
Do your customers really want discounts on large orders, upsells, or a loyalty points system? Or are those things you want? The reason customers might be ignoring things are because they don't want them and just ignore them. Be prepared to cut anything that doesn't work. Eric Davis Find your...
Once you know who your loyal customers are (say though customer segmenting or loyalty analysis), then you can measure how they are different than your regular customers. Goods ways to do this are to compare your overall customer performance to your loyal customer segment: Average Order Value Average Lifetime Value...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.