The other day I got an email from someone whose email list I'm subscribed to. The subject line looked like: Fwd: bonus business workshop (regularly $495) Since I forward emails from clients and business contacts regularly, I opened it up to see what it was about. I wasn't aware of...
Black Friday, the magical day when you start producing a profit (in theory). But why wait until the 11th month? What if every Friday was Black Friday? Black Friday is so successful because you finally getting buyers into the store. Not just lookie-loos who are just browsing. Actual buyers. With...
A few years ago we used to live close to a local coffee shop. Not a big corporate one or even a franchise. It was one where the owner was at the counter half the time. We'd go about once a week and each time the owner or her two...
Last week I downgraded a service that I use. I only needed it on a higher plan for a short time and didn't feel like paying for the extra capacity. A few days after downgrading I got this email (names omitted to protect the guilty). Hi there, I saw you...
Food carts are a big thing in Portland. They're like miniature restaurants, usually staffed by the owner or their family. The other weekday my wife was off of work so we decided to walk down to our favorite one for lunch. We had a nice conversation along the way, even...
Valentines day. The day we tell people that we love, how much we love and appreciate them. How are you telling your best customers that you appreciate them? What have you done for them this year? It doesn't have to be anything large or a grand gesture. Something simple and...
A few years ago I decided to do something nice for a customer after wrapping up a major project. Instead of just sending them a thank you email, I decided to send them a small gift. Brownies. Gooey, chocolate brownies. I had a recommendation for an ecommerce store to use,...
Winning a new customer costs more than getting an old customer to come back -- Some business proverb Getting your past customers to come back and make repeat purchases is the holy grail in ecommerce. Regular stores at industry rates might get 27% of their customers to come back...
I'm a runner and for the past few years I've only worn one brand of shoes, Luna Sandals. I've bought five pairs of their sandals over the years, worth probably $500 or so. The company is also headed up by a character, Barefoot Ted, who seems like a great guy...
Timing is everything. Whether you're asking someone out on a date or closing a sale, finding an opportune moment to close the deal takes some finesse. A little experience and targeted research about the people you want to connect with makes the job a lot easier. Timing for ecommerce sales...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.