Shopify articles - Page 25

The single question to guide your problem solving

I've been thinking about making some major updates to my website. Not so much in the look or design but more of how it's organized. One question that's been guiding my thinking is: "What's the purpose?" For my website it's purpose is to: a) educate Shopify merchants on customer analysis...

Getting a better view on last year's performance

Yesterday I started doing my own year-end review. What went well? What went poorly? What was a surprise? What will I do next? The point of this exercise is to try to get a perspective on the year as a whole. Something beyond the easy to measure metrics like revenue,...

Analyze trends in your 2022 performance

Annnd 2023 has started. With the close of 2022, it's time to dig in and really analyze your results. Was there revenue growth? Was their customer growth? Did more or less customers come back and order vs 2021? Which products were the best sellers? Which new products were best sellers?...

Time to start wrapping up this year's analysis

Today marks the last weekday of 2022. It's definitely been an interesting year. As the year wraps up, this is a great time to use Repeat Customer Insights to take a snapshot of your customer base. Each month those snapshots are taken so you can look back and see how...

When things go dark

As I write this, we just ended a day and a half power outage. This time we were a bit more prepared than a couple of years back. Batteries were fully charged, the camp stove had fuel, and we had plenty of light. Overall it wasn't that bad, just required...

Catch any end of the year business buyers

The fiscal year for many businesses are ending soon which means budgets and taxes are on their minds. Now is a good time to have any end of the year sales or reach out to B2B buyers. Sending custom one-off emails might be all you need to catch their attention....

Wrapping up in the final week of 2022

Now that the last week of December has started, most ecommerce stores are starting to shift back to regular mode. Returns and exchanges will be the focus for the coming month but the big sales season is wrapping up. That said, there's still the potential for a final bit of...

Make it easy for customers to find free shipping filler

When getting gifts this year, I ran into a typical "I need another $12 for free shipping" situation. This store didn't have an easy way to filter products so I ended up spending way too much time browsing to find filler products. If you offer free shipping above a threshold,...

Speed up your free shipping offers the closer to the deadlines

One online store I buy from is offering free overnight shipping for the last couple of days of their holiday season. This works well for them because: their products are small and light so they can be packed easily there's very few products or variations so they can be picked...

Tiny Tip: remind customers of shipping deadlines

Today's tiny tip is to remind your customers of your shipping deadlines. As delivery windows close, they might not be aware of their last chances to get merchandise shipped. Also if you have a physical store, remind them they can do local pickup or even shop in store. If you...

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