I've written about how every customer is shown in the Customer Grid previously but haven't really talked about the why. When you're segmenting customers, everyone should be in a segment. Normally you'd hear about "filtering" as a way to segment customers, as in "these are customers who have ordered 5...
The Nth Product Analysis in Repeat Customer Insights now includes graphs for each product and variant. These graphs will let you compare how customer behavior changes based on when a product is ordered. In that example above, customers who buy these gloves in their 9th order have a higher Average...
One question that comes up when email marketing is how frequently should you be emailing your customers? The quick answer is: more than you are. The helpful answer is: as much as you can. The best answer is: as often as it's profitable. There's a wide range of sending frequencies...
A long-time ago a subscriber asked how to get a new store started, business-wise. They had the Shopify setup handled but were trying to get their first orders. Here's my advice I gave them: 1. Personally I think social media marketing is a waste of time. It's so simple that...
Repeat Customer Insights has included a customer grading algorithm for awhile now to help translate the complex RFM model into something easier to understand. Since it uses five segments, it's also useful for small Shopify stores who don't need or want a complex model. I've just released a new Customer...
A number of people have been asking about how to tell which products are bought together. e.g. does this shirt get bought with these pants or these shorts? This is called a market basket analysis or an affinity analysis in more general statistics. The market basket analysis process can be...
With May drawing to a close, Repeat Customer Insights will soon be taking its monthly RFM history snapshot. These snapshots are a way to see the historic changes your customer base goes through. Are more customers becoming loyal? Are acquisition efforts paying off? How bad are defections? The snapshots integrate...
The really useful part about having Repeat Customer Insights email me the reports is that it makes it really easy to stay up on how the business is operating. For a couple of years now I've been using the weekly Monday Morning Metrics to monitor sales last week from new...
After a few months of development and testing, I have released a major update for Repeat Customer Insights. Now, you are able to subscribe to any of the three Focus reports and have them delivered to your email automatically. Either monthly or weekly (or even daily). The goal of the...
Understanding your customers is a key to growing your Shopify business. Done correctly, you can convert customer data into information about their behavior and preferences. Then you can use that to better tailor your store and products to them, letting your customers help you succeed. Since there are innumerable different...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.