Retention rate is crucial for the success of any Shopify store. Retention rate directly relates to customer loyalty and repeat purchases while also helping to keep acquisition costs down. Repeat Purchase Rate and Returning Customer Rate are two metrics that directly measure your customer retention. If you sell subscriptions, then...
There are a lot of metrics Repeat Customer Insights calculates for you but it can become confusing to know if they are improving. Is increasing up good or bad? The app will automatically highlight problem areas but here's a few rules of thumb you can use. Average Latency You want...
The sun and heat have come back to Portland which means it's the dry season again. Time for great growth in the garden but also a lot of watering. With the experience gained from the past few years, I have a pretty good idea of what to generally expect though...
When managing your Shopify store's metrics, oftentimes the trend is more important than the absolute value. With a trend you can see improvements (or problems) which can tell you the underlying story about what's happening. If I told you that water in the pool was 70 degrees F, that might...
Marketing campaigns tend to work better when there's enough time to think through them and not rush them out. This requires getting them ready ahead of the time. Based on Shopify's surveys, around mid-year many of the larger Shopify stores start to plan out their Black Friday and winter holiday...
I had a Repeat Customer Insights customer asking about how to increase their order sizes and Average Order Value (aov). Most optimization ideas revolve around giving customers an incentive to order more than usual. Tactic #1: Target the low-spenders To move your Average Order Value up, you can target your...
The best time to plant a tree was twenty years ago, the next best time is today. Just like the best time to review your customer retention is continuously, the next best time is today. Retention is usually ignored by Shopify stores until it's too late. It's not as attractive...
One way to increase customer retention in your Shopify store is to embrace personalization. Shopify, as the platform, allows for customers to have accounts when they shop in your store. With the customer accounts you can do all sorts of things, including personalization as they shop your store. With Shopify's...
As part of the Automatic Segments in Repeat Customer Insights, I created a VIP segment. That segment is automatically updated to show who the current VIPs are. I define VIP customers in the app as: the best of the best customers they spent the most with the store they buy...
Growing up in California, Cinco de Mayo was always a fun day. The weather usually was starting to turn warm and everyone would spend more time outside. I remember close-knit parades, lots of good food, and good times hanging out with friend and family. The holiday always had a great...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.