Shopify articles - Page 49

Remembering how your customers behaved this month

February wrapped up with only a tiny amount of snow last week. Versus last year I have photos of the entire yard under a thick blanket of snow with very few plants visible. What a difference year-over-year can be. Later this afternoon (midnight UTC time), Repeat Customer Insights will be...

Stay on the lookout for bite-sized improvements for your Shopify store

This week I setup a new tool that helps my software development and made one tweak to an existing tool that makes customer support easier. Their cost is minimal, only needing time but both under an hour. But they'll improve two of my core business processes. Processes that I do...

How many customers belong to a cohort?

A customer of Repeat Customer Insights was asking about the Cohort report while they were researching their cost to acquire customers (CAC): The customers in cohort 0 - are they new customers or total customers? For each cohort row, the Total column is the total number of customers assigned to...

From snow to sun

The recent weather's been pleasant so I've been starting to get the garden ready for spring. Planting plans made. Trellises built. Beds leveled. Etc, etc... Last year at this time the ground was covered with snow so my prep work was delayed for awhile. This year has been much more...

Find the loyal customers who spent the most in your Shopify store

With the release of the RFM score filters in Repeat Customer Insights, there's more ways you can segment your Shopify customers. One important segment are the loyal customers who have spent the most. Loyal is defined in the app as having recently purchased and have made many purchases. Nothing about...

New customer filters for RFM scores released

Repeat Customer Insights now has the ability to filter customers by their RFM scores. Previously the app would use the RFM scores behind-the-scenes but they weren't shown except in the data export. Great for spreadsheet users, but not great for stores who wanted to browse and explore their customers. I've...

A SEO world without keywords

Last week my head was in SEO-land as I was thinking through how a Shopify store was working on their SEO. It got me thinking. Keywords are such a large part of SEO but Google tries to downplay them and their usage. It's harder and harder to see what keywords...

Planning when to use harder sales messages in a campaign

Some marketing campaigns include an arc where each contact gradually moves the customer along a path. Welcome Campaigns use this heavily, along with email courses ("opt-in to learn 9 ways to make your widgets go bang"). In those it's usually clear when you should start selling harder. Usually near the...

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