A lot of stores try to convince their customers to become loyal. There's loyalty programs, incentives, offers, deals... the list goes on. What if you had the attitude that all of your customers started out loyal but something your store did lost their loyalty. Maybe the product wasn't as good...
My hands smell like basil today, no matter how much I scrub them. I like basil but not this much. This year I started a lot of different seeds so I would always have something growing. I started a small tray of basil that ended up with about 70 seedlings...
With August and summer starting to wind down, I've been getting the last plants into the garden for fall and winter. Fifty-something kales, a couple of dozen spinach, and flowers that can stand the cold. It feels odd to be thinking about winter in August but if I delay much...
There are lots of tactics for building customer loyalty. The first step missed by stores is identifying who your best customers. That's required so you can tailor your plans to getting more of those types of customers. RFM and models based on RFM like Repeat Customer Insights' customer grades are...
How you acquire a customer matters a lot when it comes to their repeat buying behavior. Customer coming from a word-of-mouth directly to your online store will act differently than customers coming from a Facebook ad, which will act differently from ones who visited your physical store. You can measure...
One key analysis in Repeat Customers Insights is the new timing around repeat orders for new customers. The system is analyzing your one-to-two order timing, new customer buying behavior, and figuring out which of your new customers should be ordering again soon. Only a percentage of these customers will order...
Getting your one-time customers to buy a second time takes proper timing. Send marketing messages too soon and you'll disengage customers. Send them too late and you'll miss other customers who ordered elsewhere. This is especially important if your products are consumable or otherwise refillable. If someone orders a 30...
I've warned about how some analysis systems hype what they do. You've probably seen it too with those venture-based AI-everything companies that come out every month now. A little while back Shopify released a Predicted spend tier analysis for a merchant's customers. This rated the customer as a High, Medium,...
The US economy has been stumbling a bit. Might be a recession. Might not be. But it's clear that a lot of people are businesses are struggling, especially the smaller ones. Getting your Shopify store through a downturn is a dual-edged sword. On one hand you want to reduce your...
When you start working on your repeat customers, first figure out your ratio of new-to-repeat customers. As the example above says, above a 30% ratio is healthy. That means out of ten customers, three will be repeat customers. If you're under 30%, much of your beginning work will be on...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.