I've written about how an easy option to build customer loyalty is to send personal or customized notes to repeat customers along with a free gift.
A few days ago I ordered tea from a shop I've bought from twice in the past. All three orders have been under $100, about a year apart so nothing huge.
Here's the handwritten note they sent with the order:
Thank you for ordering from J-TEA! We appreciate your return business! Included is a complementary ounce of organic Mao Jian Green tea.
The note was written on colored cardstock with a custom stamp on the back.
Nothing crazy, difficult, or expensive to produce. Even the complementary tea had a fairly inexpensive cost $5 retail.
Little gestures like this are appreciated by customers and build goodwill.
When are your customers defecting?
Are your customers defecting? Use Repeat Customer Insights to find out where in their lifecycle you're losing them.